Do you know which Bos you’re eating?

If not, now you can! Starting today, 11,000 U.S. restaurants that serve Braveheart Black Angus Beef will be able to assure diners a guarantee of quality about their premium Angus beef through DNA TraceBack®, the nation’s first-of-its-kind assurance of quality and commitment.

All Braveheart beef products — from steaks to hamburger — must come from Angus cattle humanely raised in the Midwest on an all-vegetarian, corn-based diet for superior flavor and tenderness.

Deployment of Braveheart Black Angus Beef with DNA TraceBack will begin at four processing plants and at the more than 11,000 restaurants, food service outlets and grocery retailers that offer Braveheart Black Angus Beef.  Braveheart’s restaurant customers will then be able to include the DNA TraceBack seal on their menus.

DNA TraceBack employs the animal’s unique DNA profile to inexpensively and quickly verify brand claims for beef and pork.

Now you know that the centerpiece on your plate has received its seal of excellence.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s