Governor Heineman Pledges Support for Nebraska Youth Initiative

In a press conference yesterday, Governor Dave Heineman joined Nebraska dairy
industry representatives to highlight a national program designed to encourage
healthy food choices and physical activity for Nebraska school students. Gov.
Heineman, along with Nebraska’s Chief Medical Officer Dr. Joann Schaefer and other
state representatives, outlined the “Fuel Up to Play 60” program, which aims to raise awareness of healthy choices and empower students to choose healthy foods and be physically active through play for at least 60 minutes per day.

Listen to Gov. Heineman’s press conference comments here.

Fuel Up to Play 60 is an in-school program launched by the National Dairy Council and the National Football League in collaboration with the USDA.

September is National Childhood Obesity Awareness Month. The Fuel Up to Play 60 program is important as Nebraska and the nation continue to address childhood obesity concerns. According to the recent Division of Public Health report, Nebraska mirrors
national statistics in that almost one-third of Nebraska children, 10 to 17 years of age, are considered overweight or obese.

School leaders who participate in Fuel Up to Play 60 raise awareness of nutrition and physical activity, and can apply for funding for things such as taste testing of healthy foods to add to the lunchroom menu, and for the purchase of physical activity equipment. To date, 981 Nebraska schools have signed up for the program, and $57,700 has been
awarded for programming.

Learn more about Nebraska’s ag families by visiting And while there, be sure to connect with us on Facebook and Twitter.

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